‘They’re up! The new 48-sheet (count em’) poster campaign for Stihl!
HUGE thanks to the entire team who made it all happen. That late-ish night was definitely worth it in the end!
Special thanks to the copywriter, who controversially eschewed any fancy-dan wordplay or clever-clogs copy to deliver a simple, refreshingly down-to-earth message. (Love the ‘approved’ Stihl dealers bit! That’ll get all the unapproved ones worried!)
To the designer, who managed to construct an all too familiar, everyday gardening scenario around every single one of Stihl’s extensive product portfolio. To the model, whose expression conveys job-well-done satisfaction, perhaps mixed in with a hint of puzzlement as to why she’s holding a leaf blower, traditionally deployed to noisy and wasteful effect in autumn, during what is obviously the grass-cutting season. Also, female empowerment box well and truly ticked!
And an extra special thanks to our amazing client, who bought into the whole kitchen-sink concept from day one. He could have insisted on something simple, powerful and different (yawn!) but instead opted for the, ahem, down to earth, common or garden route.
Well done, team! Together, you’ve brought the old advertising maxim to life: when everyone else zigs, you zig too.’
BraveNewMalden 