After what seems like months of telling us that Norwich Union is renaming itself Aviva, the company has at last come out with its first stand-alone advertising campaign.
Gone are all references to Norwich Union. Instead, the company seems to be referencing a highly successful poster campaign from another financial services company. Unintentional, I’m sure. The Prudential campaign dates from the 1990s, so no one working in advertising now would have been alive to see it.
An ad from Aviva's new poster campaign
An ad from Prudential's old poster campaign. Pic courtesy advertisingarchives.co.uk
BraveNewMalden 