Hendrix soundalike. And a bit lookalike

Last night I was out in Kingston enjoying a few beers with a mate. We started off in the Bishop out of Residence but quickly had to move because the shouty pub quiz started up. (Great if you’re taking part – unbearable if you aren’t.) We moved on to The Ram and had just settled down when a band started playing. But rather than quickly down our pints and find yet another pub in which to start our much-delayed conversation, we elected to stay.

Not Jimi Hendrix, but close

Not Jimi Hendrix, but close

After all, live music is a bit of a rarity these days. And will become rarer still thanks to ex-Culture Secretary Andy Burnham. But mostly we stayed because of the guitarist. When he played, it was if Jimi Hendrix himself had come back from the dead,  wandered druggily into the pub (releasing a few parakeets on the way), and started riffing on a handily-placed guitar. When he didn’t play it was still a bit like some of those things but without the music, as he did bear a slight passing resemblance to the late axe-wielder. He sang well, too.

The rest of the band – drummer, bassist and a guy who looked like he was a customer who happened to have a harmonica on him – were competent but not competitive. In other words, they knew who had the real talent. My mate, who plays guitar, said at one point “He’s got his eyes closed in Hendrix”. Eyes closed in Hendrix? Is that some Coen brothers film? What he was remarking on was the fact that this guy was so proficient, he could play long stretches of coruscating guitar work without opening his eyes. Apparently that’s quite hard.

The crowd lapped it up. It’s a studenty pub, The Ram, and before long the crazy kids were dancing about in a drink-fuelled frenzy, all flailing limbs and tossed hair. I think it was that way round. One young lady had an unusual dance routine that even had the guitarist looking a little perplexed.

This calls for a caption contest

This calls for a caption contest

Notice how the pub helpfully leaves Sky Sports on while the band is performing.

Anyway, the guitarist’s name is Alex Anthony and he’s at The Ram every Wednesday, if you’re in the area. In fact he’s there every Wednesday even if you aren’t.

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Down wit da yoot

I came across this poster from the NHS the other day.

And say 'you what?' to misguided youth-speak.

Here’s the copy close up:

It has a clear anti-smoking message and is quite clever in the way it talks directly to youngsters but doesn’t harangue them about the dangers of smoking. Instead it makes them think about the other members of their family who may smoke, with a subtext that says ‘hey, don’t end up like your old man’.

The problem I have with this ad is in the headline. Not the double negative; I can live with that. It’s that no skater would ever refer to a 360 as being a ‘360 spin’. It’s just a three-sixty, plain and simple. What’s more, doing a 360 is a doddle. Even I could do them, when I did that sort of thing. A kickflip is harder. A heelflip harder still.

Pedantry? Not really. Not if your target audience takes one look at the poster and decides the writer hasn’t got a clue what he or she is talking about.

The agency responsible is Miles Calcraft Briginshaw Duffy, for whom I have loads of respect. I’m anticipating a rebuke from them pointing out that an actual skater came up with the headline,  the ad researched well everywhere and that six weeks after its run, all young smokers had quit. And their dads.

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Filed under Ill-informed advertising observations