Changing the world – one cliché at a time

I’m like a red rag to a plague when it comes to clichés. I avoid them like a horse! But I can’t help noticing them, especially when they seem to be encircling me like moths in a china shop.

One cliché that’s attracted my attention recently has been a variation on doing something one step at a time.

We all do things one step at a time, of course.  It’s generally accepted to be the ideal method of walking, for example. But this is something else. It’s an idea, a hope, an audacious reach-for-the-stars belief that one person can change the entire world by doing something in tiny, incremental steps. Sometimes it’s more than one person. Sometimes it’s a group, a cult, a small coterie of like-minded people, and sometimes it’s a humungous multi-global congomerate. I’m looking at you, Nike.












Match the aim with the means-type competition

So now you get the general idea, it’s time to see if you can match a website’s grandiose aim with its proposed oh-so-gradual means of achieving that aim. For example, if you think the aim of Overclocking the World will be achieved One sausage at a time, say so to yourself or write it down or something.

Unlike other competitions, there’s no 2nd or 3rd prize or indeed any prizes at all. And in another break with competition orthodoxy, I’m not really interested in your answers. Have a go anyway. You never know, you could get all of them right!!!

Chasing greatness One conversation at a time
Overclocking the world One slap at a time
Photoshopping the world One assertion at a time
Conquering the world One mall at a time
Curing pneumonia One sausage at a time
Taking back the world One Syrah at a time
Preserving the past One contract at a time
Testing the world One PC at a time
Creating the future One banana at a time
Making America skinny One pixel at a time

Until next week then. Poodle tip!


Filed under Stuff

5 responses to “Changing the world – one cliché at a time

  1. Life’s too fucking short. Broad brush it. G’wan.

  2. dom

    blimey that cliche has gone viral! (one pc at a time obviously)

  3. I can’t believe you didn’t include the Stitch London website. Is my cliche not good enough for you?

    • bravenewmalden

      Ha! It didn’t show up in the first eighty or so results and I’d seen enough by then. I can arrange a special mention if you like. You’d be in great company.

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