Changing the world – one cliché at a time

I’m like a red rag to a plague when it comes to clichés. I avoid them like a horse! But I can’t help noticing them, especially when they seem to be encircling me like moths in a china shop.

One cliché that’s attracted my attention recently has been a variation on doing something one step at a time.

We all do things one step at a time, of course.  It’s generally accepted to be the ideal method of walking, for example. But this is something else. It’s an idea, a hope, an audacious reach-for-the-stars belief that one person can change the entire world by doing something in tiny, incremental steps. Sometimes it’s more than one person. Sometimes it’s a group, a cult, a small coterie of like-minded people, and sometimes it’s a humungous multi-global congomerate. I’m looking at you, Nike.

Let’s start with the techies. They are changing the world of course, although perhaps not in the ways they’d like to believe.

I don’t know about you, but I don’t like this guy:

Yeah, whatever. The techies who want to change (or save) the world have a veritable arsenal of ways to go about achieving this. There’s the old ‘line of code’ technique:

The nanoparticle:

Some folks are holding out for the uW. Oh, you know. Take an action item!

Others just want their world-changing steps to be nice and popular and easy and, well, Apple-y:


But if anyone’s going to change my world, it’s these guys:

From the world of arts and crafts, we have people keen to change or improve the world via the media of writing, drawing, snapping, sloganeering, animating and even by spotting typos. Good luck with that.





People from the knitting community are falling over themselves to change or save the world (and usually very nicely):


There are some who think they really can change the world if, you know, people just believed that they really can do it because, you know, it can be done if we really believe in ourselves and in what we can achieve, you know? Ommmmmmm…

Can you see this one? It’s a forthright young lady wanting to take over the world via the medium of shirts. On the right there:

It’s normally wars, plagues and major technological advances that change the world. But that’s not to say it can’t be changed just as effectively by eating an apple, having a drink or buying a bag.



Some world-changers think big:

While who knows what others are thinking:

Yes, really.

Match the aim with the means-type competition

So now you get the general idea, it’s time to see if you can match a website’s grandiose aim with its proposed oh-so-gradual means of achieving that aim. For example, if you think the aim of Overclocking the World will be achieved One sausage at a time, say so to yourself or write it down or something.

Unlike other competitions, there’s no 2nd or 3rd prize or indeed any prizes at all. And in another break with competition orthodoxy, I’m not really interested in your answers. Have a go anyway. You never know, you could get all of them right!!!

Chasing greatness One conversation at a time
Overclocking the world One slap at a time
Photoshopping the world One assertion at a time
Conquering the world One mall at a time
Curing pneumonia One sausage at a time
Taking back the world One Syrah at a time
Preserving the past One contract at a time
Testing the world One PC at a time
Creating the future One banana at a time
Making America skinny One pixel at a time


Until next week then. Poodle tip!





Filed under Stuff

5 responses to “Changing the world – one cliché at a time

  1. Life’s too fucking short. Broad brush it. G’wan.

  2. dom

    blimey that cliche has gone viral! (one pc at a time obviously)

  3. I can’t believe you didn’t include the Stitch London website. Is my cliche not good enough for you?

    • bravenewmalden

      Ha! It didn’t show up in the first eighty or so results and I’d seen enough by then. I can arrange a special mention if you like. You’d be in great company.

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